{"doi":"10.5465/amr.1995.9508080331","title":"Managing Legitimacy: Strategic and Institutional Approaches","abstract":"This article synthesizes the large but diverse literature on organizational legitimacy, highlighting similarities and disparities among the leading strategic and institutional approaches. The analysis identifies three primary forms of legitimacy: pragmatic, based on audience self-interest; moral, based on normative approval: and cognitive, based on comprehensibility and taken-for-grantedness. The article then examines strategies for gaining, maintaining, and repairing legitimacy of each type, suggesting both the promises and the pitfalls of such instrumental manipulations.","journal":"The Academy of Management Review","year":1995,"id":3605,"datarank":14.055112823259753,"base_score":10.566330152831219,"endowment":10.566330152831219,"self_citation_contribution":1.584949522924683,"citation_network_contribution":12.47016330033507,"self_endowment_contribution":1.584949522924683,"citer_contribution":12.47016330033507,"corpus_percentile":98.6,"corpus_rank":76,"citation_count":38805,"citer_count":197,"citers_with_citation_signal":197,"citers_with_endowment":197,"datacite_reuse_total":0,"is_dataset":false,"is_oa":false,"file_count":0,"downloads":0,"has_version_chain":false,"published_date":"1995-07-01","authors":[{"id":37125,"name":"Mark C. Suchman","orcid":null,"position":0,"is_corresponding":true}],"reference_count":120,"raw_metadata":{"citation_network_status":"fetched"},"created_at":"2026-03-01T18:20:47.508186Z","pmid":null,"pmcid":null,"fwci":null,"citation_percentile":null,"influential_citations":0,"oa_status":null,"license":null,"views":0,"total_file_size_bytes":0,"version_count":0,"clinical_trials":[],"software_tools":[],"db_accessions":[],"linked_datasets":[],"topics":[]}