{"doi":"10.5281/zenodo.5347727","title":"Public Relations","abstract":"Web analytics, use of dashboards, monitoring mentions on social media, conducting research surveys using social media (Chapter 5) How Hilton's DoubleTree hotels and Ketchum used research to plan a national campaign (Chapter 8) Measuring effectiveness on the Web (Chapter 8) The power and reach of Facebook by the numbers (Chapter 13) Does Justin Bieber really have 37 million followers?(Chapter 13) Preface Short Essays by Young ProfessionalsThis new edition adds a new dimension by having young professionals tell students in their own voice about working in the trenches.Their writing style is breezy and personal, which students will enjoy. Robin Carr, director of public relations for Xoom, tells students to do more networking (Chapter 1) Kellie Bramlet, account executive at Black Sheep Agency, tells about the hectic life of working in a public relations firm (Chapter 4) Michelle Kraker, an experienced public relations","journal":"Zenodo (CERN European Organization for Nuclear Research)","year":2021,"id":229769,"datarank":0.0,"base_score":0.0,"endowment":0.0,"self_citation_contribution":0.0,"citation_network_contribution":0.0,"self_endowment_contribution":0.0,"citer_contribution":0.0,"corpus_percentile":null,"corpus_rank":null,"citation_count":0,"citer_count":0,"citers_with_citation_signal":0,"citers_with_endowment":0,"datacite_reuse_total":0,"is_dataset":false,"is_dataset_confidence":0.9572,"is_data_producer":false,"deposit_databanks":null,"is_oa":true,"file_count":0,"downloads":0,"has_version_chain":false,"published_date":"2021-01-01","fair_score":null,"fair_percentile":null,"algorithm_id":"datarank_citation_only_1hop_v6","ranking_scope":"data_only","authors":[{"id":834768,"name":"Dennis L. Wilcox Glen T. Cameron  Bryan H. Reber","orcid":null,"position":0,"is_corresponding":true}],"reference_count":0,"raw_metadata":null,"created_at":"2026-07-18T23:55:01.675482Z","pmid":null,"pmcid":null,"fwci":null,"citation_percentile":null,"influential_citations":0,"oa_status":null,"license":null,"views":0,"total_file_size_bytes":0,"version_count":0,"fair_f":null,"fair_a":null,"fair_i":null,"fair_r":null,"fair_zscore":null,"fair_rationale":null,"fair_model":null,"fair_agent_version":null,"fair_fulltext_source":null,"fair_has_llm":null,"fair_computed_at":null,"clinical_trials":[],"software_tools":[],"db_accessions":[],"linked_datasets":[],"topics":[]}