{"doi":"10.2307/1251126","title":"Developing Buyer-Seller Relationships","abstract":"<jats:p> Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies treat buyer-seller exchanges as discrete events, not as ongoing relationships. The authors describe a framework for developing buyer-seller relationships that affords a vantage point for formulating marketing strategy and for stimulating new research directions. </jats:p>","journal":"Journal of Marketing","year":1987,"id":8831,"datarank":19.123665361765113,"base_score":8.957510510291613,"endowment":8.957510510291613,"self_citation_contribution":1.343626576543742,"citation_network_contribution":17.78003878522137,"self_endowment_contribution":1.343626576543742,"citer_contribution":17.78003878522137,"corpus_percentile":92.0,"corpus_rank":1828,"citation_count":7765,"citer_count":200,"citers_with_citation_signal":200,"citers_with_endowment":200,"datacite_reuse_total":0,"is_dataset":false,"is_oa":false,"file_count":0,"downloads":0,"has_version_chain":false,"published_date":"1987-04-01","authors":[{"id":75720,"name":"Paul H. Schurr","orcid":null,"position":1,"is_corresponding":false},{"id":75721,"name":"Sejo Oh","orcid":null,"position":2,"is_corresponding":false},{"id":75719,"name":"F. Robert Dwyer","orcid":null,"position":0,"is_corresponding":true}],"reference_count":101,"raw_metadata":{"citation_network_status":"fetched"},"created_at":"2026-03-01T18:20:47.508186Z","pmid":null,"pmcid":null,"fwci":null,"citation_percentile":null,"influential_citations":0,"oa_status":null,"license":null,"views":0,"total_file_size_bytes":0,"version_count":0,"clinical_trials":[],"software_tools":[],"db_accessions":[],"linked_datasets":[],"topics":[]}