{"doi":"10.1177/08901171211069991","title":"Reach, Receptivity, And Beliefs Associated With the <i>Fresh Empire</i> Campaign to Prevent and Reduce Cigarette Use Among Youth in the United States","abstract":"Purpose To determine the association between exposure to FDA’s Fresh Empire tobacco public education campaign and tobacco-related beliefs. Design Repeated cross-sectional data collection design with embedded longitudinal cohort over six data collection waves. Setting 30 US evaluation markets. Sample Hip Hop peer crowd-identified US youth aged 12–18 (N = 5,378). Measures Self-reported brand and video ad awareness (saw any ad at least sometimes) and perceived effectiveness (1–5 scale) to describe campaign awareness and receptivity. Exogenous exposure was measured using population-adjusted broadcast and digital video impressions. Tobacco-related beliefs included beliefs about smoking risks, attitudes towards tobacco-free people and lifestyles, and normative beliefs about smoking. Analysis Descriptive analyses of awareness, receptivity, and agreement with tobacco-related beliefs. Logistic regression models to determine the relationship between broadcast and digital video impressions and beliefs. Intervention Fresh Empire campaign. Results The campaign generated a high level of reach (71% brand and 66% video ad awareness at final wave) and messages were well-received (across waves 3.5–4.1 mean perceived effectiveness scores). Higher broadcast television exposure was associated with increased agreement with five beliefs related to addiction/control, being a bad influence on family/friends, and cosmetic effects of smoking (breath and attractiveness) (ORs = 1.16–1.27, ( Ps &lt; .05)). Conclusion Fresh Empire successfully reached and resonated with Hip Hop-identified youth. The campaign was associated with a limited number of targeted beliefs.","journal":"American Journal of Health Promotion","year":2022,"id":258331,"datarank":0.4335557636844247,"base_score":2.8903717578961645,"endowment":2.8903717578961645,"self_citation_contribution":0.4335557636844247,"citation_network_contribution":0.0,"self_endowment_contribution":0.4335557636844247,"citer_contribution":0.0,"corpus_percentile":null,"corpus_rank":null,"citation_count":17,"citer_count":0,"citers_with_citation_signal":0,"citers_with_endowment":0,"datacite_reuse_total":0,"is_dataset":false,"is_dataset_confidence":0.5689,"is_data_producer":false,"deposit_databanks":null,"is_oa":true,"file_count":0,"downloads":0,"has_version_chain":false,"published_date":"2022-01-01","fair_score":null,"fair_percentile":null,"algorithm_id":"datarank_citation_only_1hop_v6","ranking_scope":"data_only","authors":[{"id":909455,"name":"Laurel Curry","orcid":"0000-0003-1391-4859","position":1,"is_corresponding":false},{"id":909456,"name":"Matthew C. Farrelly","orcid":"0000-0002-6035-1596","position":2,"is_corresponding":false},{"id":909457,"name":"Amy Henes","orcid":"0000-0002-6998-6934","position":3,"is_corresponding":false},{"id":534683,"name":"Ghada Homsi","orcid":"0000-0002-8494-9760","position":4,"is_corresponding":false},{"id":909458,"name":"McKinley Saunders","orcid":"0000-0002-5708-110X","position":5,"is_corresponding":false},{"id":909459,"name":"Anna MacMonegle","orcid":"0000-0001-9729-8015","position":6,"is_corresponding":false},{"id":909460,"name":"Leah Fiacco","orcid":"0000-0002-7213-7845","position":7,"is_corresponding":false},{"id":909461,"name":"Tesfa N. Alexander","orcid":"0000-0002-3473-899X","position":8,"is_corresponding":false},{"id":378298,"name":"Janine Delahanty","orcid":"0000-0002-4714-6774","position":9,"is_corresponding":false},{"id":909462,"name":"Debra Mekos","orcid":"0000-0002-2168-1023","position":10,"is_corresponding":false},{"id":271017,"name":"Leah Hoffman","orcid":"0000-0002-8153-3866","position":11,"is_corresponding":false},{"id":271019,"name":"Ollie Ganz","orcid":"0000-0002-7933-8463","position":12,"is_corresponding":false},{"id":909454,"name":"Jamie Guillory","orcid":"0000-0001-9765-2299","position":0,"is_corresponding":true}],"reference_count":35,"raw_metadata":{"citation_network_status":"fetched"},"created_at":"2026-07-19T00:25:38.634785Z","pmid":"35081751","pmcid":null,"fwci":null,"citation_percentile":null,"influential_citations":0,"oa_status":null,"license":null,"views":0,"total_file_size_bytes":0,"version_count":0,"fair_f":null,"fair_a":null,"fair_i":null,"fair_r":null,"fair_zscore":null,"fair_rationale":null,"fair_model":null,"fair_agent_version":null,"fair_fulltext_source":null,"fair_has_llm":null,"fair_computed_at":null,"clinical_trials":[],"software_tools":[],"db_accessions":[],"linked_datasets":[],"topics":[]}