{"doi":"10.1093/ntr/ntac221","title":"Facebook Intervention to Connect Alaska Native People With Resources and Support to Quit Smoking: CAN Quit Pilot Randomized Controlled Trial","abstract":"INTRODUCTION: There is some evidence that social media interventions can promote smoking cessation. This randomized controlled pilot study is the first to evaluate the feasibility and potential efficacy of a Facebook smoking cessation intervention among Alaska Native (AN) adults. AIMS AND METHODS: Recruitment and data collection occurred from December 2019 to March 2021. Participants were recruited statewide in Alaska using Facebook advertisements with a targeted sample of 60 enrolled. Participants were stratified by gender, age, and rural or urban residence and randomly assigned to receive referral resources on evidence-based cessation treatments (EBCTs) (control, n = 30) or these resources plus a 3-month, closed (private), culturally tailored, Facebook group (intervention, n = 31) that connected participants to EBCT resources and was moderated by two Alaska Native Trained Tobacco Specialists. Assessments were conducted online post-randomization at 1, 3, and 6 months. Outcomes were feasibility (recruitment, retention, and intervention engagement), self-reported use of EBCTs, and biochemically confirmed seven-day point-prevalence smoking abstinence. RESULTS: Of intervention participants, 90% engaged (eg posted, commented) more than once. Study retention was 57% at 6 months (no group differences). The proportion utilizing EBCTs was about double for intervention compared with the control group participants at 3 and 6 months. Smoking abstinence was higher for intervention than control participants at 3 months (6.5% vs. 0%, p = .16) but comparable at 6 months (6.4% vs. 6.7%, p = .97). CONCLUSIONS: While additional research is needed to promote long-term cessation, this pilot trial supports recruitment feasibility during the Coronavirus Disease 2019 (COVID-19) pandemic, consumer uptake, and a signal for intervention efficacy on the uptake of cessation treatment and short-term smoking abstinence. IMPLICATIONS: This study is the first evaluation of a social media intervention for smoking cessation among Indigenous people. We learned that statewide Facebook recruitment of AN adults who smoke was feasible and there was a signal for the efficacy of a Facebook intervention on the uptake of EBCT and short-term (3 months) biochemically verified smoking abstinence. Clinically, social media platforms may complement current care models by connecting AN individuals and others living in hard-to-reach communities to cessation treatment resources.","journal":"Nicotine & Tobacco Research","year":2022,"id":256816,"datarank":0.7598181171612302,"base_score":2.995732273553991,"endowment":2.995732273553991,"self_citation_contribution":0.4493598410330987,"citation_network_contribution":0.3104582761281315,"self_endowment_contribution":0.4493598410330987,"citer_contribution":0.3104582761281315,"corpus_percentile":null,"corpus_rank":null,"citation_count":19,"citer_count":12,"citers_with_citation_signal":5,"citers_with_endowment":5,"datacite_reuse_total":0,"is_dataset":false,"is_dataset_confidence":0.9357,"is_data_producer":true,"deposit_databanks":{"ClinicalTrials.gov":["NCT03645941"]},"is_oa":true,"file_count":0,"downloads":0,"has_version_chain":false,"published_date":"2022-01-01","fair_score":null,"fair_percentile":null,"algorithm_id":"datarank_citation_only_1hop_v6","ranking_scope":"data_only","authors":[{"id":418161,"name":"Kathryn R. Koller","orcid":"0000-0002-4066-0930","position":1,"is_corresponding":false},{"id":418162,"name":"Pamela S. Sinicrope","orcid":"0000-0001-8095-6966","position":2,"is_corresponding":false},{"id":75620,"name":"Judith J. Prochaska","orcid":"0000-0001-7925-326X","position":3,"is_corresponding":false},{"id":771716,"name":"Colleen Young","orcid":"0000-0002-9377-7868","position":4,"is_corresponding":false},{"id":418166,"name":"Ken Resnicow","orcid":"0000-0003-1416-9627","position":5,"is_corresponding":false},{"id":418165,"name":"Paul A. Decker","orcid":"0000-0002-3756-4227","position":6,"is_corresponding":false},{"id":418163,"name":"Christine A. Hughes","orcid":"0000-0002-1544-5403","position":7,"is_corresponding":false},{"id":771717,"name":"Zoe T Merritt","orcid":"0000-0002-2425-4078","position":8,"is_corresponding":false},{"id":418169,"name":"Clara R McConnell","orcid":"0000-0002-4342-8432","position":9,"is_corresponding":false},{"id":444275,"name":"Ming Huang","orcid":"0000-0001-7367-3626","position":10,"is_corresponding":false},{"id":521227,"name":"Timothy K. Thomas","orcid":"0000-0001-9958-8411","position":11,"is_corresponding":false},{"id":418170,"name":"Christi A. Patten","orcid":"0000-0002-7194-8160","position":0,"is_corresponding":true}],"reference_count":47,"raw_metadata":null,"created_at":"2026-07-19T00:25:25.728895Z","pmid":"36130170","pmcid":null,"fwci":null,"citation_percentile":null,"influential_citations":0,"oa_status":null,"license":null,"views":0,"total_file_size_bytes":0,"version_count":0,"fair_f":null,"fair_a":null,"fair_i":null,"fair_r":null,"fair_zscore":null,"fair_rationale":null,"fair_model":null,"fair_agent_version":null,"fair_fulltext_source":null,"fair_has_llm":null,"fair_computed_at":null,"clinical_trials":[],"software_tools":[],"db_accessions":[],"linked_datasets":[],"topics":[]}