{"doi":"10.1037/xge0001307","title":"Attention biases preferential choice by enhancing an option’s value.","abstract":"Does attending to an option lead to liking it? Though attention-induced valuation is often hypothesized, evidence for this causal link has remained elusive. We test this hypothesis across 2 studies by manipulating attention during a preferential decision and its perceptual analog. In a free-viewing task, attention impacted choice and eye movement pattern in the preferential decision more than the perceptual analog. Similarly, in a controlled-viewing task, attention had a larger effect on choice in the preferential decision than its perceptual analog. Across these experimental manipulations of attention, choice and eye-tracking data provide converging evidence that attention enhances value, and computational modeling further supports this attention-induced valuation hypothesis. A possible explanation for our results is a normalization mechanism where attention induces a gain modulation on an option's representation at both the sensory and value processing levels. (PsycInfo Database Record (c) 2023 APA, all rights reserved).","journal":"Journal of Experimental Psychology General","year":2022,"id":245937,"datarank":0.0,"base_score":0.0,"endowment":0.0,"self_citation_contribution":0.0,"citation_network_contribution":0.0,"self_endowment_contribution":0.0,"citer_contribution":0.0,"corpus_percentile":null,"corpus_rank":null,"citation_count":13,"citer_count":0,"citers_with_citation_signal":0,"citers_with_endowment":0,"datacite_reuse_total":0,"is_dataset":false,"is_dataset_confidence":0.9562,"is_data_producer":false,"deposit_databanks":null,"is_oa":true,"file_count":0,"downloads":0,"has_version_chain":false,"published_date":"2022-01-01","fair_score":null,"fair_percentile":null,"algorithm_id":"datarank_citation_only_1hop_v6","ranking_scope":"data_only","authors":[{"id":881581,"name":"Shuli Yu","orcid":null,"position":1,"is_corresponding":false},{"id":881182,"name":"Sergej Grunevski","orcid":"0000-0002-2355-0502","position":2,"is_corresponding":false},{"id":506768,"name":"Taosheng Liu","orcid":"0000-0002-9768-0393","position":3,"is_corresponding":false},{"id":881181,"name":"Timothy J. Pleskac","orcid":"0000-0001-5761-1900","position":0,"is_corresponding":true}],"reference_count":0,"raw_metadata":null,"created_at":"2026-07-19T00:23:39.284121Z","pmid":"36301270","pmcid":null,"fwci":null,"citation_percentile":null,"influential_citations":0,"oa_status":null,"license":null,"views":0,"total_file_size_bytes":0,"version_count":0,"fair_f":null,"fair_a":null,"fair_i":null,"fair_r":null,"fair_zscore":null,"fair_rationale":null,"fair_model":null,"fair_agent_version":null,"fair_fulltext_source":null,"fair_has_llm":null,"fair_computed_at":null,"clinical_trials":[],"software_tools":[],"db_accessions":[],"linked_datasets":[],"topics":[]}