{"doi":"10.1007/s13668-024-00559-3","title":"Characterising Parent-Appeal Marketing on Foods for Children: A Scoping Review","abstract":"<jats:title>Abstract</jats:title><jats:sec>\n                <jats:title>Purpose of Review</jats:title>\n                <jats:p>This scoping review examines current evidence on parent-appeal marketing on the front-of-pack of food products for children and the impacts on parents’ perceptions, intentions, and behaviours.</jats:p>\n              </jats:sec><jats:sec>\n                <jats:title>Recent Findings</jats:title>\n                <jats:p>Thirteen relevant studies were identified. Marketing features on packages of foods for children that appealed to parents include health claims, nutrition claims, non-nutrient claims such as 'natural', healthy-looking product images, images of healthy ingredients, and celebrity endorsements. At the same time, parents were wary of front-of-pack marketing and find it confusing, deceptive, and misleading. Child-appeal marketing features such as cartoon characters and bright colours gave parents the perception that products were unhealthy.</jats:p>\n              </jats:sec><jats:sec>\n                <jats:title>Summary</jats:title>\n                <jats:p>Overall, this scoping review offers important insights into the types of front-of-pack marketing that appeal to parents and offers an inventory of parent-appeal marketing features. These findings support the design and implementation of policies that aim to reduce commercial influences on children’s diets through stronger regulation of marketing of foods for children.</jats:p>\n              </jats:sec>","journal":"Current Nutrition Reports","year":2024,"id":623609,"datarank":0.436734526659845,"base_score":2.3978952727983707,"endowment":2.3978952727983707,"self_citation_contribution":0.3596842909197557,"citation_network_contribution":0.07705023574008937,"self_endowment_contribution":0.3596842909197557,"citer_contribution":0.07705023574008937,"corpus_percentile":null,"corpus_rank":null,"citation_count":10,"citer_count":7,"citers_with_citation_signal":2,"citers_with_endowment":2,"datacite_reuse_total":0,"is_dataset":false,"is_dataset_confidence":null,"is_data_producer":false,"deposit_databanks":null,"is_oa":false,"file_count":0,"downloads":0,"has_version_chain":false,"published_date":null,"fair_score":null,"fair_percentile":null,"algorithm_id":"datarank_citation_only_1hop_v6","ranking_scope":"data_only","authors":[{"id":1611708,"name":"Kostas Hatzikiriakidis","orcid":"0000-0001-5662-2958","position":1,"is_corresponding":false},{"id":1412900,"name":"Florentine Martino","orcid":"0000-0001-6718-5239","position":2,"is_corresponding":false},{"id":1138440,"name":"Helen Skouteris","orcid":"0000-0001-9959-5750","position":3,"is_corresponding":false},{"id":1611707,"name":"Alexandra Chung","orcid":"0000-0001-7121-9534","position":0,"is_corresponding":false}],"reference_count":0,"raw_metadata":{"has_enrichment":true,"resolved":true,"title":"Characterising Parent-Appeal Marketing on Foods for Children: A Scoping Review","abstract":"PURPOSE OF REVIEW: This scoping review examines current evidence on parent-appeal marketing on the front-of-pack of food products for children and the impacts on parents' perceptions, intentions, and behaviours. RECENT FINDINGS: Thirteen relevant studies were identified. Marketing features on packages of foods for children that appealed to parents include health claims, nutrition claims, non-nutrient claims such as 'natural', healthy-looking product images, images of healthy ingredients, and celebrity endorsements. At the same time, parents were wary of front-of-pack marketing and find it confusing, deceptive, and misleading. Child-appeal marketing features such as cartoon characters and bright colours gave parents the perception that products were unhealthy. Overall, this scoping review offers important insights into the types of front-of-pack marketing that appeal to parents and offers an inventory of parent-appeal marketing features. These findings support the design and implementation of policies that aim to reduce commercial influences on children's diets through stronger regulation of marketing of foods for children.","is_dataset_classified":null,"base_score":2.3978952727983707,"endowment":2.3978952727983707,"datacite_reuse_total":0,"file_count":0,"downloads":0,"views":0,"has_version_chain":false,"is_dataset":false,"is_oa":false,"pmid":"38935250","pmcid":"PMC11327212","openalex_id":"https://openalex.org/W4400094539","authors":[],"funders":[{"funder_name":"VicHealth","grant_id":"","title":null},{"funder_name":"Monash University","grant_id":"","title":null}],"total_grants":2,"fwci":4.1705,"citation_percentile":0.94480246,"influential_citations":0,"citation_trend":[{"year":2024,"count":2},{"year":2025,"count":5},{"year":2026,"count":3}],"oa_status":"hybrid","license":"cc-by","oa_locations":[{"url":"https://link.springer.com/content/pdf/10.1007/s13668-024-00559-3.pdf","host_type":"journal"},{"url":"https://link.springer.com/content/pdf/10.1007/s13668-024-00559-3.pdf","host_type":"publisher"},{"url":"https://doi.org/10.1007/s13668-024-00559-3","host_type":"journal"},{"url":"https://pubmed.ncbi.nlm.nih.gov/38935250","host_type":"repository"},{"url":"https://www.ncbi.nlm.nih.gov/pmc/articles/11327212","host_type":"repository"},{"url":"https://figshare.com/articles/journal_contribution/Characterising_Parent-Appeal_Marketing_on_Foods_for_Children_A_Scoping_Review/26315215","host_type":"repository"},{"url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC11327212/pdf/13668_2024_Article_559.pdf","host_type":"repository"},{"url":"https://europepmc.org/articles/PMC11327212","host_type":"Europe_PMC"},{"url":"https://europepmc.org/articles/PMC11327212?pdf=render","host_type":"Europe_PMC"}],"fields_of_study":["Consumer Attitudes and Food Labeling","Consumer Packaging Perceptions and Trends","Consumer Behavior in Brand Consumption and Identification"],"mesh_terms":["Diet, Healthy","Advertising","Child","Child, Preschool","Food Labeling","Food Preferences","Humans","Nutritive Value","Parents","Marketing"],"keywords":["Appeal","Marketing","Perception","Food marketing","Product (mathematics)","Advertising","Food choice","Psychology","Business","Medicine","Political science","Child Nutrition","Child Diets","Parent-appeal"],"sdg_mappings":[{"sdg_number":0,"sdg_label":"Zero hunger"}],"linked_datasets":[],"clinical_trials":[],"software_tools":[],"database_accessions":[],"source":"live","citation_network_status":"fetched"},"created_at":"2026-08-04T00:33:46.528729Z","pmid":null,"pmcid":null,"fwci":null,"citation_percentile":null,"influential_citations":0,"oa_status":null,"license":null,"views":0,"total_file_size_bytes":0,"version_count":0,"fair_f":null,"fair_a":null,"fair_i":null,"fair_r":null,"fair_zscore":null,"fair_rationale":null,"fair_model":null,"fair_agent_version":null,"fair_fulltext_source":null,"fair_has_llm":null,"fair_computed_at":null,"clinical_trials":[],"software_tools":[],"db_accessions":[],"linked_datasets":[],"topics":[]}